One of the issues holding Auracast back from wider mainstream use is some companies' lack of support for the Bluetooth technology - Apple being a prime example. With iOS having 58 percent of the market share in North America and nearly 28 percent worldwide, a decision by Apple to enable native Auracast support would potentially put millions of Auracast devices into the world with a firmware update. As of yet, Apple has made no comment on Auracast, and I'm not hopeful that we'll get one anytime soon.
But the audio technology company Atitan thinks it has the solution. It's developing a small disc-shaped transceiver - the splitR - that can att …