The startup MITO AI is rolling out a new platform to help filmmakers storyboard, organize, and generate AI assets in one place. It's a project management tool for the era of generative AI filmmaking.
The company exclusively told Business Insider that it had raised $4.5 million in a pre-seed round led by Lightspeed Venture Partners. It's launching its product on Thursday after testing with about 200 beta partners.
"Our tools are connected to video models, image models, audio models, and voice models, and then everything is brought together into our infinite canvas for collaboration and experimentation," MITO cofounder Iñaki Berenguer said.
While many AI video generators, such as OpenAI's Sora or Google's Veo, are limited to short-form clips, MITO wants to help creators piece together short AI assets into a longer project. It also offers collaborative features, such as commenting. MITO users can create new AI assets that align with their film's style via integrations with platforms including Runway, Veo 3, ComfyUI, and Pika.
Beyond its workflow platform, the startup also makes AI content for partners via its studio team.
MITO arrives at a moment of flux in the media industry. Hollywood and advertising executives are testing AI tools for digital effects and commercials. Independent creators are using the tech to spruce up their videos without breaking the bank. Actors, animators, and other creatives, meanwhile, are raising eyebrows at the technology that some fear could wipe out jobs.
MITO is also entering a crowded category dominated by incumbents like Adobe and containing other new upstarts like FLORA, which recently raised a $42 million funding round led by Redpoint Ventures.
Read the pitch deck MITO used to raise its $4.5 million pre-seed round, shared exclusively with Business Insider. Some of the slides have been omitted or redacted.
3x founder/CEO: CoverWallet (acq. by Aon $300M), Pixable (acq. SingTel), Contactive (Fuze). Founder & president iPronics ($50M raised) and InfiniteWatch.
Managing Partner at LifeX Ventures.
Ex-McKinsey & Microsoft Corp Strategy.
Master and PhD Cambridge, Fulbright Columbia, MBA MIT.
Arantxa Barcia, chief creative officer
Creative direction in fashion, advertising and music videos.
Collaborated with leading movie directors in multi-million budget productions.
Leads MITO's narrative and visual consistency.
Danny Saltaren, chief product officer
Founder of Modulor (design holding with $8M+ in revenue).
Former head of product design at 2 unicorns: Jobandtalent ($2B valuation) and Fever ($2B valuation).
THE PROBLEM TODAY: AI video workflows are fragmented, slow, painful to iterate, and impossible to collaborate on.
MITO has a studio business, a workflow platform, and a portfolio tool that helps users promote their work.
MITO AI.
The slide says:
MITO Films
Our AI‑native studio
Today: Working with global brands and production companies.
MITO Orchestration Tools
AI Copilot + Infinite canvas for creation and collaboration, including storyboarding, editing and asset libraries. Built on top of your favorite AI models.
We have delivered multiple real brand campaigns and music videos using our platform. MITO's tools meet professional quality standards and solve real brand pain points. Why create a studio? To eat our own dog food, generate revenue, and market what's possible.
Here are the features available in MITO's workflow platform.
MITO AI
The slide says:
MITO Orchestration and Collaboration Tools:
An AI director that executes creative actions in real time.
Infinite canvas for prompting, collaboration, comments, and leaving assets (think Miro, Figma, Notion, ...)
Connectivity to ALL AI models and tools (text, image, and video AI models; music, effects, TTS, sync, ...)
Allowing hybrid models: combining live-action footage with AI to extend what is captured.
Storyboard, scripting and planning: break down the script tinto shots, characters, props, location, ...
Use references and groups for consistency.
Tools for Visual Effects, camera angles, lighting, lens choice, color ....
Control of costs, credits, licenses, copyrights, ...
Unleash new forms of entertainment.
Storyboard as the skeleton of a full AI video production. Manually crafted, AI-assisted, or fully generated by our AI agents.
MITO highlights its AI editing feature.
MITO AI.
The slide says:
AI Editor for individual text, images, videos, audios.
MITO's canvas is an AI moodboard.
MITO AI.
The slide says:
Infinite canvas. Infinite creation.
A non‑linear visual collaboration space — an evolved moodboard —for exploring and iterating ideas across images, video, audio, text, and styles; freely, in parallel, grouping and recombining, without breaking flow.
MITO offers users a landing page to showcase their work.
MITO AI.
The slide says:
MITO UNIVERSE — COMMUNITY OF CREATORS & MARKETPLACE
A creator community and marketplace where artists and producers get a vanity URL to share AI-generated video assets, workflows and portfolios.
MITO breaks down its pricing.
MITO AI.
MITO offers three pricing tiers: A free tier, a $16 monthly "pro" tier, and a $38 monthly "studio" tier.
Users are charged additional costs in the form of "credits" based on how often they generate AI content.
The slide shows anonymized feedback from beta users.
MITO AI.
This is what the slide says:
What private beta users are saying:
"Huge congratulations! The progress over the last few months is dramatic. MITO makes complex audiovisual creation feel effortless, with real controls over camera, lenses, framing, lighting, and color. The built-in video editor is a game-changer. I haven't seen another AI suite this complete or this clearly designed for real audiovisual creators."
-One of the 100 beta testers
"Creativity is entering a phase of explosive diversification, and along with it, the quality of art and entertainment can drastically increase. Even in the very early days of playing with MITO, it's been striking how open the playing field suddenly feels."
-Filmmaker
MITO's pitch to investors on the AI video opportunity.
MITO AI.
This is what the slide says:
Despite the emergence of powerful models, no dominant platform yet ties everything together.
AI models like Veo, Kling, and Runway open new frontiers.
Team workflows remain fragmented — the orchestration layer is missing.
Booming demand for video:
Storytellers, filmmakers, brands, and companies can now produce high‑quality video without the high cost and long process of traditional production. The result is faster iteration, more experimentation, and many more creative versions.
The company explains how it thinks about the market opportunity.
MITO AI.
The slide says:
Huge $100B+ Market
e.g. brands needing 30 sec-5 min videos
Today 80k brands spending at least $100k per year on video
The video creation boom is coming. If cost per video is lower: 10x more brands, 10x more content per brand, at a lower cost
Professional video creation is about to explode — for brands, movie studios, social media, agencies, creators and new forms of entertainment.
MITO provides a breakdown of the competitive landscape.
MITO AI.
"New powerful AI video models are transforming massive existing categories and unlocking new ones," the company says.
A closing slide says MITO is launching in Q1 2026.
MITO AI.
The slide says:
Unleashing video creativity & myth-making in the age of AI.
