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Tim Cook.
Tim Cook attended the Super Bowl on Sunday.

Mike Blake/REUTERS

  • Big names from business and tech were present at Sunday's Super Bowl.
  • Apple CEO Tim Cook, Coinbase CEO Brian Armstrong, and Kim Kardashian were some of them.
  • The game was highly anticipated, with Bad Bunny headlining the halftime show.

To no one's surprise, Sunday's Super Bowl was a star-studded event.

A host of big names in business and tech flocked to Levi's Stadium in Santa Clara, California, to watch the New England Patriots battle it out with the Seattle Seahawks.

The game, which saw the Seahawks winning the NFL championship, was highly anticipated, with Grammy-winning Puerto Rican singer Bad Bunny headlining the halftime show.

Here's who showed up.

Apple CEO Tim Cook
CEO of Apple Tim Cook walks on the field prior to Super Bowl LX between the New England Patriots and the Seattle Seahawks at Levi's Stadium on February 08, 2026 in Santa Clara, California.
Tim Cook was one of the big names in business present at the Super Bowl on Sunday.

Kathryn Riley/Getty Images

Apple's CEO, Tim Cook, was one of the first tech executives spotted at the Super Bowl on Sunday.

Cook wore a black bomber jacket and a navy blue shirt for the occasion.

Kim Kardashian

Skim's founder and billionaire socialite Kim Kardashian attended the Super Bowl with her sister, supermodel Kendall Jenner.

Kardashian was also joined by F1 driver Lewis Hamilton, who she has been romantically linked with in multiple media reports.

Robert Kraft
Robert Kraft, owner of the New England Patriots, at the Super Bowl.
Robert Kraft, owner of the New England Patriots, at the Super Bowl.

Kyle Terada/IMAGN IMAGES via Reuters Connect

The billionaire owner of the New England Patriots, Robert Kraft, was at the game supporting his team.

Kraft is the founder of Kraft Group, a diversified company with projects in paper and packaging, sports and entertainment, and real estate development.

Kraft was photographed alongside singer Travis Scott.

Coinbase CEO Brian Armstrong

Coinbase's CEO, Brian Armstrong, was at the game on Sunday with his cofounder Fred Ehrsam. The two crypto execs were wearing bright blue Coinbase varsity jackets with the words from the company's Super Bowl advertisement.

"Had a great time at the Super Bowl today!" Armstrong wrote in a post on X. "Hope you liked our ad."

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Sports, Business, Crypto
Sports, super-bowl-2026
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Check out the big names in business who showed up for the Super Bowl