Here are the biggest celebrity status symbols we spotted at Super Bowl 2026

Mon, 02/09/2026 - 10:42

Tech Insider

Jay-Z and Blue Ivy Carter. — Celebrities brought their fashion A-game to the Super Bowl.
Kevin C. Cox/Getty Images

Super Bowl LX was held at Levi's Stadium in California on Sunday.
Tom Brady, Jay-Z, and Travis Kelce were among the A-list attendees.
They wore status symbols that defined this year's game day style, like luxury outerwear and watches.

This year's Super Bowl brought out more than just fans in jerseys.

Hollywood stars and CEOs were also in attendance, and many wore bold looks and status symbols that were hard to miss.

Tom Brady, Jay-Z, and Travis Kelce were just a few of the people who brought their fashion A-game.

Here's a look at the luxury pieces that made for standout looks, from designer outerwear to expensive watches.

Sunglasses and suits were two of the simplest ways to flaunt style at the 2026 Super Bowl.

No one showed that better than Travis Kelce.

He looked sharp at the big game in a black double-breasted Fear of God blazer, which retails for $2,200. He accessorized with a pair of Chrome Hearts Cliterally sunglasses.

It was a little chilly at Levi's Stadium, so celebrities made the most of designer outerwear.

Jay-Z and Blue Ivy Carter were two of them, making their annual appearance at the game together.

The rapper wore a Roc Nation x Paper Planes x NFL Super Bowl LX black hoodie featuring the slogan "The Game Needs Me" on the front. It retails for $140 on the NFL site.

Meanwhile, his daughter rocked a black Off-White varsity bomber jacket. She paired it with a Balenciaga Neo Cagole City bag in denim, which retails for $3,500.

Many A-listers paired their game day looks with expensive watches.

Tom Brady did just that when he showed up to the Super Bowl in a custom NFL MVP varsity jacket with his name on it.

He also appeared to wear a blue ceramic Audemars Piguet Royal Oak Perpetual Calendar, a watch he's been spotted with several times before.

The timepiece can be found on the resale market for prices upward of $479,000.

Audemars Piguet and Patek Philippe were the go-to watch designers of the night.

Bad Bunny performs at Super Bowl LX.
Christopher Polk/Getty Images

Like Tom Brady, Bad Bunny wore an Audemars Piguet — the $75,700 Royal Oak Selfwinding watch — at the Super Bowl.

Jay-Z, on the other hand, was one of the attendees who wore a Patek Philippe. His $394,000 timepiece, the Grand Complications 6102P-001, had a celestial design.

Statement jewelry was everywhere, from the stands to the Super Bowl stage.

Travis Scott arrived at the Super Bowl in vintage Chanel. He wore a cream linen baseball jersey with the interlocking CC logo and accessorized with several gold chains, including one featuring a crucified Jesus pendant on an anchor.

He also wore what appeared to be diamond stud earrings, a Casio calculator watch on his wrist, and yes, his orange iPhone 17 Pro made its way into the look, too.

Diamonds were everyone's best friend.

Bad Bunny and Lady Gaga perform at Super Bowl LX.
Neilson Barnard/Getty Images

Travis Scott wasn't the only celebrity to wear sparkling accessories.

During Bad Bunny's halftime show, Lady Gaga made a guest appearance while wearing her massive diamond engagement ring and a cascading pair of Chopard earrings.

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Here are the biggest celebrity status symbols we spotted at Super Bowl 2026