illustration by Cheng Xin/Getty Images
- Instacart is growing beyond its traditional grocery delivery business.
- The company's advertising and retail tech businesses are expanding.
- Here's what the company paid some of its corporate employees in 2025.
Delivery service Instacart is moving further into new areas, such as advertising and retail tech.
The company's roughly 600,000 gig workers, who shop and deliver groceries and other retail goods, are its most visible face for many people. But Instacart's business is growing in many directions, CEO Chris Rogers said on a November earnings call.
"We have the leading online grocery marketplace, a best-in-class suite of enterprise technologies for retailers, and a growing advertising ecosystem," Rogers said on the call, his first as CEO after assuming the position in August.
Instacart needs people to make good on its growth plans. The company had about 170 open roles on its careers website as of early February.
"We're hiring selectively, with priority on roles that support our core marketplace, Instacart Enterprise solutions for retailers globally, and our ads and data platform," an Instacart spokesperson told Business Insider.
"We regularly review compensation to ensure it's competitive and aligned with market benchmarks, location, and role," the spokesperson said.
That hiring can include some employees from outside the US on H-1B work visas.
Business Insider analyzed 157 H-1B visa applications submitted by Instacart and certified by the Department of Labor in the year ending September 30, 2025. These applications provide insight into how much employees in certain roles make. Many of the salaries were for tech roles, including data science, engineering, and product management positions.
The Trump administration has initiated changes to the H-1B visa system. In September, Trump imposed a $100,000 fee on new applications. He's also proposed changes to work visa rules that could tilt the already competitive visa lottery in favor of the highest-paid applicants, lawyers told Business Insider. However, these changes were largely initiated after this reporting period.
Here's a look at some of the jobs for which Instacart has disclosed salaries in the work visa data.
Data Scientist: $125,000 to $210,000
Director of Engineering, Machine Learning: $320,000 to $380,000
Engineering Manager, Software: $220,000 to $290,000
Manager, Machine Learning Engineering: $260,000 to $280,000
Principal Software Engineer: $350,000 to $380,000
Senior Computer Vision/AI Engineer: $180,000 to $290,000
Senior Data Scientist: $170,000 to $265,000
Senior Engagement Manager: $235,000 to $285,000
Senior Engineering Manager: $275,000 to $305,000
Senior Engineering Manager, Software: $275,000 to $305,000
Senior Machine Learning Engineer: $185,000 to $300,000
Senior Machine Learning Engineer: $190,000 to $298,000
Senior Product Manager: $185,000 to $280,000
Senior Software Engineer: $176,000 to $285,000
Software Engineer: $165,000 to $215,000
Staff Software Engineer: $250,000 to $310,000
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