The Verge

Three screenshots taken from AI-generated Samsung ads on YouTube.
Even if the AI wasn’t being disclosed, its usage in these videos isn’t exactly subtle. | Image: Samsung / The Verge
Even if the AI wasn’t being disclosed, its usage in these videos isn’t exactly subtle. | Image: Samsung / The Verge

After cramming AI into every inch of its smartphones, appliances, and other devices, Samsung is now increasingly slapping it across social media. Several videos posted to the company's YouTube, Instagram, and TikTok accounts in recent weeks were made or edited using generative AI tools, including its latest teaser for the upcoming Galaxy S26 series.

The "Brighten your after hours" video features two people skateboarding at night, and supposedly shows off the low-light video capabilities of the upcoming Galaxy S26 devices. Fine print appears at the bottom of the screen toward the end of the video, flagging that it was "generated with the ass …

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