Erin McDowell/Business Insider
- I recently tried Red Lobster's new Lobsterfest menu, which ends later this month.
- It's one of the chain's longest-running and most popular promotions, celebrating all things lobster.
- I was impressed by my meal, and I'm eager to return to try more of the chain's revamped menu.
Red Lobster is clawing its way back into the spotlight — and after trying its revamped Lobsterfest menu, I'm hooked.
I recently checked out the chain's newest offerings in its Lobsterfest lineup, which typically runs between January and the end of April each year.
While Lobsterfest is nothing new — it's been running for around 40 years — CEO Damola Adamolekun, who took over in 2024, is making some changes at Red Lobster.
The chain is currently in comeback mode, swapping out its infamous Endless Shrimp promotion for more value-focused deals like "Shrimp Your Way" and doubling down on hits like Lobsterfest as part of a leaner, refreshed menu aimed at fueling a 2026 turnaround.
I admittedly haven't been to Red Lobster much in the two years since it filed for bankruptcy. I recently returned for the first time and was so impressed by the experience that I decided to head back for Lobsterfest.
After this latest visit, I was impressed by the chain's newest items, and I'm already planning another return trip to try more of the revamped menu.