Patrick T. Fallon / AFP
- Air New Zealand pioneered the economy bed by adding flippable legrests that create a sleep surface.
- United Airlines has since licensed the idea for its "Relax Row," coming in 2027.
- Some carriers offer a bed in economy by charging extra for a guaranteed empty row.
For many economy flyers, the best long-haul sleep hack is simply lucking out with a row to themselves. A handful of airlines are betting some will pay to guarantee it.
United Airlines recently made headlines for its upcoming "Relax Row" — a set of three economy seats with legrests that flip up to create a fully flat bed-like space. It's designed to give budget-conscious travelers a taste of business class without the high price tag.
The move fits into the airline's broader push toward premium offerings as demand for more comfort booms. United reported an 11% year-over-year increase in premium revenue in 2025.
United didn't pioneer the coach bed, though.
The idea dates back to 2011, when Air New Zealand introduced its "Skycouch" with flippable legrests on Boeing widebody aircraft and patented the product. The airline told Business Insider it has since licensed the concept to other carriers, including fellow Star Alliance member United.
Air New Zealand has expanded on the idea, too. It is soon introducing a bunk-style "Skynest" to its economy cabin later this year, designed to complement the Skycouch. It's expected to be sold in hourly blocks for a fee.
United hasn't said what the price of its Relax Row will be yet. Similar seats on other airlines — some without flippable legrests that are more like benches — range from a few hundred dollars to over $2,500 each way.
Some carriers allow flyers to select the bed-style seat during booking, while others require it to be done after via a request process or at the airport. These airlines have beds in economy: