Every December, the Engadget staff compiles a list of the year’s biggest winners. We scour over articles from the previous 12 months to determine the people, companies, products and trends that made the most impact over the course of the year. Not all of that influence is positive, however, and some selections may also appear on our list of biggest losers. Still, sit back and enjoy our picks for the biggest winners of 2025.
Uber will begin offering customer data to marketers through a new insights platform called Uber Intelligence. The data will technically be anonymous, via the use of a platform called LiveRamp. This will "let advertisers securely combine their customer data with Uber's to help surface insights about their audiences, based on what they eat and where they travel."
YouTube is officially rolling out its AI-assisted age verification next week to catch users who lie about their age.
The biggest vacuum drop so far this year has just happened — over half a year after CES.
As part of today's GPT-5 announcement, OpenAI also revealed that it's bringing four new personality options to ChatGPT.
