Nielsen's $2 billion DoubleVerify acquisition is a big play for CMOs

Tech Insider : Business, Environment
DoubleVerify CEO Mark Zagorski
Nielsen's planned purchase of Mark Zagorski's DoubleVerify is a move to deepen its advertiser-direct customer base.

Stewart Cook/Variety/Penske Media via Getty Images

Patrón thinks its biggest selling point is what's not in its tequila

Tech Insider : Business
Patron campaign
Patrón's outdoor ad campaign draws attention to the words tequila regulators won't let it use in its marketing.

Patrón

$4 billion Vanta has a new CMO who wants to make security compliance marketing 'a little zingier'

Tech Insider : Business, Style
Vanta CMO Sarah Scharf
Sarah Scharf is the new CMO of Vanta.

Cayce Clifford

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