How 3 small business owners are — and aren’t — using AI to nail their marketing campaigns

Tech Insider : Business
The founders of Arquia, GreenPortfolio, and Relatable Nonprofit
From left to right: Small business owners Andrea Garcia Fry, Bonnie Gurry, and Catalina Parker.

Courtesy of Natalia Ramos; Nick Starichenko; Maxson Media

The relationship between AI and influencers is … complicated

Tech Insider : Business, Economy, Technology
Sam Altman, chief executive officer and co-founder of OpenAI Inc., arrives for the Allen & Co. Media and Technology Conference in Sun Valley, Idaho, US, on Tuesday, July 7, 2026.
AI companies like OpenAI are building armies of influencers to promote their products.

Bloomberg/Getty Images

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