Creators are getting backlash for using AI. I went to a conference full of those who are proud of it.

Tech Insider : Business, Economy, Style
Two attendees take a smartphone selfie in front of an “AI CREATOR DAY” event backdrop.
Creator Vincent Marcus and Shira Lazar, CEO of What's Trending, at AI Creator Day.

Randy Shropshire for TheWrap

The relationship between AI and influencers is … complicated

Tech Insider : Business, Economy, Technology
Sam Altman, chief executive officer and co-founder of OpenAI Inc., arrives for the Allen & Co. Media and Technology Conference in Sun Valley, Idaho, US, on Tuesday, July 7, 2026.
AI companies like OpenAI are building armies of influencers to promote their products.

Bloomberg/Getty Images

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