Over the last 50 years, Apple reimagined personal computers, catalyzed the era of the smartphone, enlarged an iPhone and called it the iPad and garnered a strong position in wearable tech through its Watch series and its AirPods. It also popularized software and services like its App Store, FaceTime, iCloud, iMessages and many more. For a lot of us, the first time we pinched-to-zoom on a photo was likely on an iPhone.