The EU is investigating Shein for its 'addictive,' gamified service

Tech Insider : Business
The Shein logo is displayed on a mobile phone with the EU flag visible in the background in this photo illustration in Brussels, Belgium, on February 17, 2026.
The EU is investigating Shein for driving addictive consumer behavior and selling illegal goods.

Illustration by Jonathan Raa/NurPhoto via Getty Images

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