SpaceX ran a Starlink Super Bowl ad — a first for Elon Musk's business empire

Tech Insider : Business
SpaceX's Super Heavy booster as it returned to its launch site, with the sun rising in the background.
SpaceX made history by returning the Heavy Booster to its launch site.

SpaceX/Getty Images

An unexpected theme of this year's Super Bowl ads: tech glitches

Tech Insider : Business, Crypto, Style
Salesforce Mr Beast Super Bowl
Marc Benioff called Mr Beast "an absolute genius" for his Salesforce Super Bowl ad.

@Salesforce/YouTube screenshot

Details you missed in Bad Bunny's Super Bowl LX halftime show

Tech Insider : Business
Bad Bunny at the Super Bowl halftime show.
Bad Bunny's performance at the Super Bowl halftime show was full of Easter eggs.

Matthew Huang/Icon Sportswire via Getty Images

I flew across the country to be a bunch of dancing grass at Bad Bunny's Super Bowl halftime show

Tech Insider : Sports, Business
Andrew Athias wearing a grass costume for Bad Bunny's halftime show.
Andrew Athias flew from Philadelphia to perform in Bad Bunny's Super Bowl halftime show.

Andrew Athias, Kindell Buchanan/Sipa USA via Reuters Connect

Trump said Bad Bunny's Super Bowl performance made 'no sense,' but his images spoke volumes

Tech Insider : Business, Sports
Bad Bunny headlined the 2026 Super Bowl halftime show.
Bad Bunny headlined the 2026 Super Bowl halftime show.

Kevin Sabitus/Getty Images

Check out the big names in business who showed up for the Super Bowl

Tech Insider : Sports, Business, Crypto
Tim Cook.
Tim Cook attended the Super Bowl on Sunday.

Mike Blake/REUTERS

K-pop It Boy Joshua Hong continued his US charm offensive at the Super Bowl

Tech Insider : Business
Joshua Hong at the GQ Bowl, presenting the Thom Browne Fall 2026 collection held at Legion of Honor on February 06, 2026 in San Francisco, California.
Joshua Hong, a singer from the boyband Seventeen, is back in his hometown for the Super Bowl.

Chad Salvador/WWD via Getty Images

Subscribe to super-bowl-2026