Audiences don't trust creators to come clean about brand deals

Tech Insider : Business, Economy, Style
BERLIN, GERMANY - JANUARY 03: Posed scene on the topic of influencers. A woman holds a lipstick in her hand and films herself with her smartphone on January 03, 2019 in Berlin, Germany. (Photo Illustration by Thomas Trutschel/Photothek via Getty Images)
Audiences are skeptical that creators are disclosing paid relationships with brands.

Illustration by Thomas Trutschel/Photothek via Getty Images

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