The golden age of social sitcoms has arrived

Tech Insider : Business, Economy, Style
Three phones playing three different Social media Sitcoms

secondhandex; submityourick; bkcoffeeshop; Tyler Le/BI

The best new television I'm watching isn't on HBO or Netflix. It's on Instagram.

The comments section is becoming social media’s hottest real estate

Tech Insider : Business, Economy
BATH, UNITED KINGDOM - AUGUST 06: In this photo illustration a 14-year-old teenage boy and a 14-year-old teenage girl look at an iPhone smartphone screen on August 6, 2026 in Somerset, England.

Audiences don't trust creators to come clean about brand deals

Tech Insider : Business, Economy, Style
BERLIN, GERMANY - JANUARY 03: Posed scene on the topic of influencers. A woman holds a lipstick in her hand and films herself with her smartphone on January 03, 2019 in Berlin, Germany. (Photo Illustration by Thomas Trutschel/Photothek via Getty Images)
Audiences are skeptical that creators are disclosing paid relationships with brands.

Illustration by Thomas Trutschel/Photothek via Getty Images

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